I have always loved to tell stories. For me, it’s all about how they make people feel, the power they have to shape opinions, drive behaviour, and spark connection through shared experience.

As a former actor turned marketer I naturally gravitated towards storytelling through performing rather than writing. Before starting my own business, I spent several years in the performing arts, and since then I’ve come to see how the principles of acting mirror what makes storytelling in marketing come alive. The main one being human connection. 

I’d be lying if I said I always wanted to run a business. Not too long ago I was learning techniques like moment to moment and the super objective, Shakespeare and Meisner, period drama and post war! It was 2017 and I was living in New York City - singing, acting and dancing my way across the five boroughs.

So, how did I land in business?